Mar 31, 2022
In Welcome to the Forum
At the two-day event of Shift: 'More success Whatsapp Mobile Number List by influencing behaviour', the misses and the best were discussed. The mental game In order to understand the principles of influencing behaviour, it is first important to Whatsapp Mobile Number List know how our brain works. According to the theory of Nobel Prize winner Daniel Kahneman, the human brain can be divided into two systems. System 1 works quickly, emotionally and unconsciously. System 2 works slowly, rationally and consciously. In a video in which scientists are asked about the Whatsapp Mobile Number List division of our conscious and unconscious brain, they come to a remarkable conclusion. In the video, researchers agree on Whatsapp Mobile Number List one thing: the subconscious part of our brain is many times larger than our consciousness. So big that people even wonder if we have our subconscious under control. By focusing a Whatsapp Mobile Number List campaign on system 1, you respond to the subconscious and people are easier to influence. Many campaigns fail Why is it that many campaigns are not successful? In many campaigns, we look from above at what we think we know about people. Too little attention is paid to Whatsapp Mobile Number List human behavior. “Problems can often be traced back to human behaviour. By thinking more from the perspective of behaviour, you can increase the chance of success," according to behavior change agency Shift. It's important that you look closely at Whatsapp Mobile Number List how our human brain behaves, so that you don't miss the mark with that super hip campaign. Miss 1: Do you on a P (Government) At first glance, this seems like a good campaign. The picture is clear and everyone knows what it means. Yet this poster sends out the wrong signal, according to Whatsapp Mobile Number List Dirkje van der Ven of Shift. This has to do with priming . Your subconscious is stimulated by a previously perceived stimulus, so that it is recognized more quickly and you respond more quickly.When you see the icons of social media, this becomes more active in your brain Whatsapp Mobile Number List and there is a greater chance that you will do something with it. In this way you are reminded by this board to be on your phone and, for example, to check your apps, while you were not involved in this at all in the first place.” Miss.