Forum Posts

sifat
Mar 06, 2022
In Welcome to the Forum
Have you been finding that your meta descriptions are not what you expected? If so, they might have been rewritten by Google’s algorithm. But what causes algorithms to edit meta descriptions, and how do we optimise our descriptions for the best SEO benefits? We break down and explain two main reasons why this could be happening below. Reason 1: The Meta Description is Poorly Written When it comes to creating meta descriptions, keep SEO best practices in mind and choose your words wisely. Google focuses less on the keywords used and more on what the content is actually saying. This means that content that doesn’t look that helpful or includes Philippines Photo Editor a lot of irrelevant keywords are both likely to be edited. Other reasons why meta descriptions might be rewritten is because it’s too long (over 160 characters), or that the meta description doesn’t actually exist at all. Your meta description needs to be created with the appropriate HTML codes with the following format: <meta name=”description” content=”Insert meta description text here.”> Reason 2: Queries Influence Meta Descriptions The second reason your meta description might have been edited is because of the search terms people have used to find your site. Depending on the search modifiers (such as adding “NZ” or “Homepage” at the end of a keyword), search queries can have a lot of influence over the wording of meta descriptions. Queries have this influence because the search algorithm optimises the part of your copy that it thinks is most useful and relevant to the query. That is, if the original meta doesn’t fulfil user’s search intent, or if the page itself isn’t sending relevant content signals to match the meta description, Google will show a different meta description to the one you have set.
0
0
2
sifat
Mar 06, 2022
In Welcome to the Forum
In the wake of Covid-19, ecommerce has grown significantly as consumers move online. With this comes higher competition for top rankings in search engine results. Ecommerce SEO is a key way to get ahead in this new environment where consumers are heading to websites rather than physical stores to find what they need. Although many factors come into play Photo Editing Services to fully optimise your ecommerce website, we’ve compiled some useful tips to give you insight on how to improve site traffic, drive clicks and increase conversions. Backlinks are your best friends. High-quality backlink acquisition is a must when it comes to growing your presence on the SERPs. Getting other websites to link to yours means that your content or products/services are highly valuable and would be helpful to potential buyers or visitors. Promoting your content through social media, media press releases, or even bookmarking sites can earn you good backlink scores as long as they’re from authoritative domains. Getting links from third-party blog posts is also another great way of gaining high-quality backlinks. Focus on your category and product pages. Category and product pages are among the most important on ecommerce sites as this is where conversions occur. However, it is often hard to get external sites to link to these pages as it’s more difficult than linking to an informational post such as a blog article. One way to optimise category and product pages is to use a modifier in the title tag along with your main keyword. This can help the page show up in results for more specific searches. Modifiers such as “cheap”, “sale” or “best” are often used and can be very impactful when added to your title tag.
0
0
2
 

sifat

More actions