Based on these two key factors, the disputes between big internet celebrities and MCN are still going on, and will break out from 2021 to 2022. From Li Ziqi suing Weinian in 2021 and starting the brand IP battle, to the release of a video by You Xu, the founder of Langweixian IP in March this year, condemning Langweixian and the original live broadcast business and live broadcast team leaders for leaving their own accounts... . . . There is nothing new under the sun while going around. However, no matter which dispute, in the end, one party can achieve 100% of his wish, almost no, both parties also end up with "you die and I hurt". As a result, most of the big net reds have been hurt a lot. Either the blogger's content is stagnant and is overtaken by competitors of the same type, or the blogger's personal reputation is questioned and a large number of fans are lost. 2. The tide of live streaming with goods is ebbing, and the crisis of trust is exposed With millions or tens of millions of fans, the next stop for big internet celebrities is inseparable from commercial monetization. divided into two forms: video commercial orders and live streaming. Obviously, the latter makes money faster. Similar to the star's acting and leading, no matter what type of big internet celebrity you are, as long as you have enough fans and your appeal is strong enough, the live broadcast room will be your rookie field. Instead of urging fans to order some sms marketing service little red hearts to buy gifts, it is better to encourage fans to click the little yellow car below to buy the straightforward and domineering. Take the Guangdong couple who have been active in the live broadcast room with goods in the past two years as an example. At the beginning of 2019, they became popular on Douyin with the Cantonese chartering wife chartering the public. In the video, the two of them are wearing slippers, a simple T-shirt with large flower pants, a classic snakeskin bag, and a Cantonese with a bunch of keys. Door to door. Rent. In October 2019, the Guangdong couple’s Douyin fans exceeded 1 million, and the first live broadcast with goods was held for 3 hours.