From a bird's eye view, digital marketing can be thought of as advertising efforts done through digital media such as websites, emails, search engines, and mobile apps. While the simplistic definition above is largely the main cog in digital marketing, there's a lot more to it, as you'll soon learn here. Once you understand the intricacies of digital marketing, we will then move on to the various metrics that will help you measure the effectiveness of your digital marketing efforts. What is Digital Marketing? Digital marketing is the promotion of products and services through digital media . This means that any form of marketing that takes place on and off the internet on digital platforms such as mobile phones and display advertising can be considered digital marketing.
Social media platforms However, digital marketing is not just another marketing channel. Getting started in digital marketing requires adopting different marketing approaches and strategies aimed at understanding and leveraging the interaction between consumers and digital technologies . This, in turn, means that the traditional marketing approach that you would use, say in TV advertising, cannot be applied effectively in your digital marketing efforts. To help you get E-Commerce Photo Editing Service the most out of your digital marketing strategy, here are some metrics you should always be working towards . You can think of these metrics as benchmarks against which to measure most, if any, of your digital marketing success. These measures also help to ensure that you create brand awareness and increase your sales .
Measuring the effectiveness of digital marketing Most entrepreneurs think of marketing as a superstition rather than a science . This is why they are constantly fighting over whether or not to spend money on marketing efforts. To justify your marketing budget and turn marketing from superstition to science, you need ways to measure those efforts . With the ability to measure marketing campaigns, you have evidence of what works as well as where you need to focus your attention and resources. Here are 5 metrics you can measure in your digital marketing efforts. The Digital Marketing Toolkit Return on investment Return on Investment (ROI) is perhaps the most important metric for your digital marketing campaign. It answers the question of whether your digital promotion efforts are working . By measuring ROI, you'll know if new leads gained through digital marketing lead to new sales. Strictly speaking, ROI as a key performance indicator (KPI) helps attribute increased sales to digital marketing efforts. If your ROI shows a direct correlation between new sales and online marketing efforts, you know your efforts are paying off.