We looked at four established brands and their email campaigns – and discovered some interesting facts that make their newsletter strategy extremely effective. Whether you run a local business or an international digital business, having an email list is crucial. Email marketing is one of the most widely adopted digital strategies for brands to communicate and build stable relationships with their prospects and customers, and there are very good reasons for that. Studies show that 73% of millennials prefer to use email to conduct their business communications. The number of email users in the world is increasing and is expected to reach 2.9 billion people by 2019.
And I could go on presenting impressive statistics, but I think you are already aware of the efficiency and the popularity of email marketing in today's business environment. “The effectiveness of email marketing campaigns depends on many factors. Strategy, Image Masking Service content, frequency, personalization, sales copy, products…these are just a few aspects that will differentiate a successful email marketing campaign from a mediocre one. – Ben Dawn, Marketing Specialist at Oftentimes.
In today's article, we've collected some amazing examples of email marketing that some of the most popular international brands are leveraging to collect leads, improve their brand reputation, and skyrocket their revenue. Pay close attention, take notes and study these examples carefully. Buzz Feed Buzz Feed is one of the most popular international magazines featuring breaking news, journalism, celebrity news, cooking recipes, life hacks, and basically everything people usually tend to share. This brand is excellent at creating “teaser CTAs”, which means that their titles are really hard not to click on. Here is an example of a recent newsletter that showcases their “teasing talents”: buzzfeed As you can probably notice, they use incredibly attractive headlines that will get lots of clicks. Additionally, the email campaign is personalized accordingly, allowing “Parents” to find only relevant stories and information. In a third look, you'll see how Buzzfeed combines informative content with a sales offer (last paragraph) and a follow-up CTA that links to their Facebook page. What can you learn from this email marketing campaign? The more email titles you create, the better your email marketing campaign w