I mentioned that one of the things people go wrong with cold emails is that they don't grab attention fast enough. Your topic and your opening lines are where you make it happen. Subject lines As you probably already know, your subject line is the "title" of your message. This is what is visible in the inbox of your recipients when you send them a message. job title email list What you may not know is that: 33% of email recipients open emails based on the subject line alone. (Hubspot) 69% of email recipients report emails as spam based on the job title email list subject line alone. (Hubspot) Basically, it's in your interest to get the subject line right. How do you do? Keep in mind the following seven best practices:
Tip #1: keep it short One variable you can play with when writing your subject lines is length. According to Hubspot, subject lines of 30 characters or less have an above-average open rate. You won't know for sure if this stat applies to your unique audience job title email list until you test it. Include a few short subject lines in your future tests to see if this is true. Tip #2: Be personal Hubspot reports that personalized subject lines are 22.2% more likely to be opened. If your email service supports it, experiment with different personalization options in your cold sale job title email list emails: Tip #3: Use urgency and exclusivity In the case of cold emails, subject lines that create a sense of urgency and exclusivity can lead to a 22% higher open rate, that is, if you use them correctly.
Don't pretend. If your "exclusive" offer is clearly open to everyone, or if your "rush" offer can be claimed at any time, you will lose credibility as a sender. Don't overdo it. Even if your urgency and exclusivity are legitimate, emphasizing them in job title email list every message you send diminishes their value. With such results, it would be easy to think that creating a similar subject line and template in your cold email campaign will lead to the same results. But job title email list what if you can't actually deliver on your promise of 10x your prospect's results in 10 minutes? That's a bold claim - and it's the kind of statement you should only make if you're sure you can pull it off. Keep in mind the advice of Stanley Meytin of True Film Production, shared in a Business2Community article: