The vast majority of young people are no strangers to video barrage, especially the new generation of post-95s and post-00s, as well as user groups who are easy to accept emerging online cultures and communities. Bullet screens widely exist in domestic video websites. From resistance and denial to attempts at AB stations, to the willing acceptance of mainstream video website users, they have gradually become a companion for viewing dramas, and even directly affect the emotional feelings of users watching dramas. The so-called bullet screen means that when you watch a video, you can comment on the video you are watching.
Different from the comment function, the bullet screen will be displayed in the video playback area immediately after it is published, rather than visual in the video playback area. split. When other users are watching the video, they can see the text you posted on the video. This gives the illusion of watching the drama in a group, and based on the same video job title email list content, users can use the bullet screen to generate cross-space, cross-time, and instant communication. Why does the barrage have a higher engagement rate than the comment function? Why is it more popular among young people to watch danmaku while watching dramas? 1.
Freedom of "emotional catharsis" Recall, have you ever had a tendency to complain or admire a certain character when you were watching a play, have you ever had emotional joys and sorrows over the ups and downs of the plot, and have you encountered the so-called "high-energy moments ahead"? The bullet screen and comment functions are both content-based evaluation and release systems, but at the visual level, the release and viewing of bullet screens are integrated with the video playback area. The barrage you publish can be presented instantly, and the barrage posted by others can also be seen by you instantly. This can be regarded as a video-based group chat room, which means that we can watch the show while watching the show. It is possible to publish the bullet screen or browse the bullet screen at the same time, bringing a relaxed and free experience of watching and chatting.