We're sharing it now because misperceptions about editorial calendars and content marketing strategies are still common. Job Function Email List Marketers often talk about how they have a strategy…then go on to say that they are ready because they have an editorial calendar. At the risk of sounding rude, I want to shout from the rooftops. Job Function Email List An editorial calendar is not a content marketing strategy ! An editorial calendar.
is not a content marketing strategy, MicheleLinn rant. Click To TweetWhile this conflict may seem like semantics, the merging of these terms leads to Job Function Email List a bigger problem. You need to have a strategy and editorial plan or calendar. Job Function Email List And you need to understand the difference because the absence of either one can explain why you experience uncertainty in your content marketing efforts.
HAND-SELECTED RELATED CONTENT: A Roadmap to Success: Resources for Refreshing Your Content Marketing ProgramArchitects and civil engineers. Job Function Email List Say you are building a house. An architect leads the design of the Job Function Email List structure by making architectural plans. But a civil engineer makes that design possible - implementing and adapting plans to realize the architect's vision.