Segmentation of purchase circumstances and modes In order to offer segmented and relevant solutions , we also need to know the most favorable times and modes of purchase for customers: traditional in-store purchase; collection in store; home delivery; delivery locker or collection point, and periodic subscription - which can be predefined, changeable, algorithm-based, etc. With the E-Commerce Photo Editing Service exception of special and niche cases, no model is suitable for all customers, let alone at all times of the year or their lives. The availability of useful data and direct communication make it possible to offer the best solution to the majority of our target. Different dialogue channels for different touchpoints and needs Finally,
we need to find the appropriate channel to reach out and engage in conversation with the customer at every step of the journey. Often, “old-fashioned” SMS can be the fastest solution (its delivery times are around 19 seconds according to MailUp SMS Observatory data). Concise and effective, the SMS reaches the user at the right time and with the right E-Commerce Photo Editing Service message (“Your checkout is ready!” is simple but effective, scalable and potentially personalized). Plus, people like it a lot (91% of consumers were interested in receiving brand communications via SMS in 2020). Indeed, an integrated system can also point out that one channel may not be suitable for all circumstances . Therefore, let's identify which tools are ideal for each moment: a list of products is easier to read in an email message, while an SMS is more useful for simple, real-time communications.
Additionally, data-driven messaging and automation systems will help anticipate the customer journey based on the aforementioned behavioral data. Nearly 50% of Italian companies plan to rely on a marketing automation platform to leap into omnichannel reality and achieve such a forecast. Perhaps the farmer of the future (i.e., metaphors aside, the retailer) will suggest the ideal crate composition and delivery based on my past behavior. The circle is complete An answer to the initial question of whether to sell directly or not could therefore be found within another question: "Are we able (do we have data, skills and platforms) to facilitate people's lives (and get them to buy E-Commerce Photo Editing Service our product) in different ways? » « And can we (through a direct and personalized message) direct them towards the best alternatives in the choice not only of the product but also of the mode of use? » Omnichannel efficiency will bring significant competitive advantage . Italian companies are well aware of this: well over 80% of companies consider personalized omnichannel strategies to be the ultimate competitive tool. In many cases, also referring to external platforms, marketplaces E-Commerce Photo Editing Service and third-party services to design an optimal journey can complete the puzzle of experience offers (as supermarkets without an online store do by outsourcing their delivery). In other cases, it will be a question of completely rethinking the function of the store (for example transforming the warehouse into a workshop ).