A few weeks after the launch of the new Messaging Apps channel, let's dive into the tangible benefits that conversational marketing means for businesses - from shorter sales cycles to more available data. Over the past few decades, marketing has come a long way, from simple forms like newspaper advertising to highly personalized online targeting. Conversational marketing appears to be the next big step in the chain of evolution , changing the way companies plan and execute their sales strategies. The process itself would be impossible without corresponding advances in computing, chatbots in particular. The global chatbot industry - which is the fundamental prerequisite of conversational marketing - is now worth around $80 billion and is expected to reach $1.25 billion by 2025. However, how exactly is this possible? What is the true value of conversational marketing?
In this article, we'll tell you why conversational marketing is a new cash cow for businesses. What is Conversational Marketing Before we get to the practical benefits of conversational marketing, we need to define this relatively new concept . The model is obviously centered on communication and leaves more room for user interactions . Conversational Image Masking Service marketing is the new marketing model that highlights the importance of true two-way communication. “Conversational marketing harnesses the potential of messaging apps to directly reach the target audience, building more human relationships with potential customers. Therefore, conversational marketing provides brands with accurate customer insights. Timothy Smith –
Marketing Director at UK Best Essays As such, conversational marketing has the power to generate more leads and drive conversions much easier than other more traditional sales funnels. But it's not just about businesses, as consumers also reap direct benefits: No time wasted : Conversational marketing is all about efficiency, so prospects can get the information they need almost instantly. SOLVES PROBLEMS : This marketing format isn't trying to kill a fly with a hammer. On the contrary, it offers practical and very concrete solutions to specific problems faced by customers. Users feel recognized : consumers do not want to be treated as numbers or links in the chain. Instead