In the wake of Covid-19, ecommerce has grown significantly as consumers move online. With this comes higher competition for top rankings in search engine results. Ecommerce SEO is a key way to get ahead in this new environment where consumers are heading to websites rather than physical stores to find what they need. Although many factors come into play Photo Editing Services to fully optimise your ecommerce website, we’ve compiled some useful tips to give you insight on how to improve site traffic, drive clicks and increase conversions.
Backlinks are your best friends.
High-quality backlink acquisition is a must when it comes to growing your presence on the SERPs. Getting other websites to link to yours means that your content or products/services are highly valuable and would be helpful to potential buyers or visitors.
Promoting your content through social media, media press releases, or even bookmarking sites can earn you good backlink scores as long as they’re from authoritative domains. Getting links from third-party blog posts is also another great way of gaining high-quality backlinks.
Focus on your category and product pages.
Category and product pages are among the most important on ecommerce sites as this is where conversions occur. However, it is often hard to get external sites to link to these pages as it’s more difficult than linking to an informational post such as a blog article.
One way to optimise category and product pages is to use a modifier in the title tag along with your main keyword. This can help the page show up in results for more specific searches. Modifiers such as “cheap”, “sale” or “best” are often used and can be very impactful when added to your title tag.