But make it easy for your subscribers to digest your content, find key information, and take action quickly, regardless of your subscriber's ability. With this, email design has a significant impact on email accessibility. If you're looking to create more accessible email campaigns, optimizing your email design is just as important as writing accessible email copy and optimizing your code . How? 'or' what? Here are 8 best practices to follow to ensure your campaigns are designed for everyone, regardless of ability. Is your email accessible? Litmus accessibility checks make it easy to test your email against accessibility best practices.
Find out how you can improve and create better emails for everyone. Read more → 1. Use real text many companies use image-only emails , designing them in programs company mailing list like photoshop, and transferring them to a basic html template. While this allows for a high level of visual customization, prioritizing actual text over html has a number of accessibility benefits. Many email clients disable images for security reasons. When this happens, even non-disabled people cannot read your email. Perhaps more importantly, even with images enabled, assistive technologies cannot
Take full advantage of your content. Screen readers can only access the underlying code of an email, not the text of an image, and screen magnifiers and zoom settings often result in blurry, unreadable emails . The majority of your copy should be included in your email as live text inside html elements. 2. Create a strong hierarchy cognitive and situational disabilities (such as being in a rush or distracted) make it difficult to read and understand long, uniform blocks of text. Hierarchy, or creating visual differences that reinforce importance, helps these users consume email content quickly. Using text size, color, and placement, you can create emails that are easy to scan and read. Try to create bold, high-contrast headings above small portions of text and leave enough space between sections to prevent content from getting mixed up.