Therefore, the core purpose of these traditional enterprises is to use the Internet to help them complete digital transformation, refine customer life cycle operations, refine advertising placement, and refine private domain operations. I hope to use old customers to bring them new growth points of traffic, that is, old and new. The author has access to the old and new business of the enterprise, which can bring in 70% of its own income. It can be seen that there have been successful cases to verify the refined operation of old customers, which can help enterprises to establish a second growth point.
The macro concept of private domain, in the mobile number list author's understanding, is that enterprises can directly reach customers by means of their own message channel space, and can effectively communicate and interact with customers, and can also complete transaction services with customers through this channel space. The closed loop can be called the "private domain". This is why there were so many public domain advertisements in the past, which would lead customers to add public accounts, because public accounts can complete transactions.
At the same time, the reason why the video account can open live broadcast and why it can directly connect with the micro customer service is because the closed loop of the transaction can be completed with the help of the live broadcast or the micro customer service. Therefore, don't simply understand that adding a WeChat, adding a group is a private domain, adding a public account, adding a small program is a private domain. It must be understood that the private domain is to help us effectively collect customer information. We must know our private domain users like friends. For different users, there are different transaction service methods and transaction service products to continuously convert users. , and it is a periodical conversion user.