"We tend to follow similar other people's patterns in new and unfamiliar situations."
When you don't know what to do, look at the actions of others and guide them. Start with your friends. When you see many others doing something, you tend to think of it as the right thing to do.
Examples of social proof can be found at almost every step of a user's journey, but more and more as they approach the bottom of the Cork Gents Bicycle shop purchasing goal-achieving process. Often, the "most popular" label associated with the more expensive option is displayed, and in some cases, the voice of several customers is displayed to eventually convince them to purchase the product or service. Will be done.
Amazon is a perfect example of this. For example, when you visit a product page, you often find some social proof elements.
"We are delighted with the challenge, especially the challenge of balancing overwhelming and boring."
You need to carefully balance the difficulty curve with the learning curve. If the task is too difficult, the user will give up the effort, but if it is too easy, it will be boring. In either situation, they move away from our site.
Growth.design page "The Psychology of Design", a list of 101 cognitive biases and principles that affect UX
UX Law is a collection of best practices that designers can consider when building user interfaces.
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